In a quick length of time, markets and consumer behaviours have undergone drastic changes because of the outbreak of the coronavirus COVID-19.
From human beings raiding grocery stores and pharmacy aisles to the cancellation of the world’s most considerable activities and mandates for “non-essential” having pandemic do major damage to the economic system and society as we knew it would do.
During this time, when humans are feeling scared and are adjusting their behaviours, savvy digital marketers, direct-to-consumer (D2C) marketers realize it’s vital to pivot their strategies and communications to aid their customers’ buying experiences.
Massive Increase in Social media Usage
When you are quarantined at home with the only social connectivity through your social media handles, you can expect intensive app installs and social media usage.
It is important to understand because the budget on social media just went up because there has been a 29% increase in social media usage in March due to the lockdown.
With that happening businesses are taking advantage of the opportunity and using digital marketing platforms to do some hard-hitting campaigns and budgets to increase the sale through online exposure as the contemporary marketing methods are dead at the moment.
The last time marketing spend for social media was this high was just before Thanksgiving in November 2019, Black Friday and so on. But with no national event to date, this event was not expected to lead to digital marketing companies acting fast to increase live, real-time video interaction.
Why? Because extroverts still need their social time!
We can’t clearly say what the future will be like for digital marketing, but we are expecting a constant rise in digital presence as it is the only liaison between customers and the rest of the world and businesses.
What’s the New Way Forward?
Larger businesses are also now locating themselves inside the position of getting potentially lost hundreds of thousands through cancelled events and lack of public dealings.
Companies can’t regain the price range spent and planned on this year’s strategy and preps but the rapid cancellation of the plans will cause them to strategize the digital advertising plan.
Digital is probably going to be the clear winner here, and those organizations can be included that do not have a social media platform as well. They will move toward the usage of all digital advertising practices in such hard times.
The core idea has substantially shifted relied on:
Social advertising and marketing
Content advertising and marketing
Of course, this suggests there are possibilities to be had for the taking in case you are a B2B provider in a company that has been slow to conform to digital advertising and marketing handles. Here the adaptability comes into play that is pivotal for business survival.
If it’s favoured in your industry to go out and meet new customers face-to-face before you do enterprise, adapting might also mean beginning new channels over the internet or social media structures where extra interplay is made possible to construct a sturdy dating and foster it.
In the imminent months, your prospective customers are going to be much less open to the idea of letting you walk via the door and shake their hand with the modern COVID-19 threat – and no-one honestly has any concept how long this may remaining and whether this can result in a different form of digitization.